DiGi Prada · Growth Hub

Made onboth coasts

Chicago drill built the name. LA runs the sound. This is the whole plan — your only job is the content. We handle the rest.

STOP 01 / THE MISSION

What we're building

A membership where producers and artists pay to learn from you — the beats, the business, the moves. Your community, your kits, your world, in one place.

You already built the hard part: the name, the credits, the story, the audience. This just turns it into monthly income instead of leaving it on the table.

STOP 02 / YOUR LANE

Why this works

Nobody else has your exact combination. That's the whole edge.

Real credits

100M+ streams and actual placements with real artists. Most people teaching this stuff have none.

Both coasts

You built your name in Chicago drill and now run with the West Coast / Latino scene in LA — respected on both ends. That bridge is yours alone.

A story they already know

No Jumper, the splits situation, all of it. Most producers are forgettable on camera. You're not.

Don't hide the story or play it safe. The personality is the product. Lean all the way in.
STOP 03 / THE 3 BUCKETS

Every video is one of these

Your ideas feel scattered because they're not sorted. Every idea you have is one of three things.

Teach

How you make beats, breaking down placements, and the money side — splits, publishing, getting paid.

→ makes people pay
Story

The journey, the drama (owned, not hidden), hot takes, and real industry truth.

→ grows the audience
Proof

Sessions, working with artists, the LA scene, behind the placements.

→ makes them believe you

MIX → Heavy on Story. Solid Teach. Sprinkle Proof. Personality leads.

STOP 04 / YOUR FORMATS

So you never stare
at a blank screen

Pick a few and run them on repeat. Same format every time = easy to make, and people learn your shows.

Cook-Up

YouTube

Make a beat from scratch — talk through why you do each move.

Beat Breakdown

YouTube

Pull up a placement, show how you made it, the one move that made it hit.

Don't Get Robbed

YT + Shorts

One money lesson at a time — splits, publishing, royalties. Your story hits harder than anyone's.

Real Talk

Shorts

One bold take, straight to camera, 20 seconds. "Agree or not?"

Story Time

YouTube

The journey, the drama, how you actually got here.

In The Lab

Shorts

Quick behind-the-scenes from a real session.

STOP 05 / STRUCTURE

How to structure
any video

No script needed. Just the same skeleton every time.

Short — Reels / Shorts

  1. HookFirst 3 seconds. Bold line or question.
  2. One pointSay the thing. Just one.
  3. Send-off"Follow" or "Full version on my YouTube."

Long — YouTube

  1. Cold openBoldest line or the payoff FIRST. No "what's up guys."
  2. The meatTeach it or tell it. 2–4 clear points.
  3. CloseThe takeaway, then where to go next.

The first line
is everything

Before you film, say 3 opening lines out loud and use the boldest. A weak hook kills a great video. A strong one carries an average video.

STOP 06 / THE QUEUE

Film these first

Ten to shoot this week. They hit all three buckets and give you a running start.

01
From Chicago drill to running LA's Latino scene — your origin story
Story
02
"Why I take 50% of an artist's music — and why it's not robbery"
Teach
03
"Producers are getting robbed on splits. Here's what nobody tells you."
TeachShort
04
Cook-up: building a West Coast / Latino rap beat from scratch
Teach
05
Beat breakdown: how you made one of your placements
Teach
06
"The biggest lie producers believe about getting placements"
StoryShort
07
What separates artists who blow up from the ones who don't
Proof
08
A real session clip from the LA scene
ProofShort
09
How you switched scenes and kept your name on both sides
Story
10
How to DM an artist so they actually reply
Teach

→ Every long video = 3–5 short clips. One filming day feeds a whole week.

STOP 07 / THE LOOP

The weekly rhythm

A pace you can actually hold. Same loop every week.

1
YouTube videoYour anchor for the week.
4–5
Short clipsMostly cut from that video and your sessions.
∞
Show upComments and the community. Be present.
Batch it: one day filming, one block editing. Buffer is what keeps you consistent when life gets busy.

You already did the impossible part — built a name and a real catalog from nothing, on both coasts. This is just pointing a camera at what you already know. Be bold. Be consistent. Say what others won't.

Film. Post.
Repeat.

You bring the heat. We handle the rest.
02 · The Membership

What people
pay for

Free content pulls people in. The membership is where they go deeper — and where the recurring money lives. Here's the ladder, and exactly what you deliver at each level.

Free
$0
  • Your YouTube, Reels & Shorts
  • The story, the hot takes, the personality
  • Public Discord channels
Your jobShow up and post. This is the front door.
The Circle
$10–15/mo
  • Members-only Discord
  • Monthly kit / sample drop
  • Members-only posts & early access
Your jobOne kit a month + be present in the room.
Most value
Inner Circle
$30–50/mo
  • Everything in The Circle
  • Project files & stems from your beats
  • Monthly live cook-up + Q&A
  • Full "Don't Get Robbed" business breakdowns
  • A shot at feedback on the live
Your jobOne live a month + drop your stems.
Later

High-ticket 1:1 — beat feedback, career audits, mentorship / e-meets. A separate premium offer we add after launch, once the base is rolling. Not day one.

Launch move — Founding Members. Open with a locked-in lower rate for the first 50–100 who join. It rewards your real day-ones and creates real urgency for everyone else.

Prices are starting points — we lock them at launch.
Payments, gating, and billing are all handled on the back end. You never touch that part.

You make the value.
It pays every month.

Recurring income beats one-off sales. This is the engine.

03 · The Community

Where they
stay

Content brings people in once. The community is what keeps them paying month after month — people stay for the room, not just the videos. You already built the Discord; now we gate it and give it a heartbeat.

Free channels — the front porch

  • welcome
  • announcements
  • general-chat
  • your-links (YouTube / IG drops)

Show up in the room

A few minutes in chat, most days. Members can tell the difference between a ghost town and a room the artist actually lives in.

Run the monthly live

Your cook-up + Q&A is the anchor event that makes Inner Circle worth it. Put it on the calendar and never skip it.

Drop exclusives here first

New kits, stems, breakdowns — members get it before anyone. That's the whole reason they pay.

Set the energy early

The first few weeks after launch, be extra present. Early energy decides whether the community sticks or stalls.

The retention rule: people quit quiet rooms. Your presence is the product members are really buying.
Be the reason
they don't cancel.

The tech keeps the door locked. You keep the room worth being in.

04 · The Vision

Where this
goes

This isn't "post videos and hope." It's a real business built in stages — and every video you post now builds the audience that buys all of it.

PHASE 01 / NOW
Building now

Content + membership

Grow the audience with content, capture it, and turn the core into paying members. Monthly kits and the community carry it. This is the base everything else stands on.

PHASE 02 / NEXT
On deck

Courses

Structured courses you sell once and again and again. The flagship is "Don't Get Robbed" — the business/splits course only you can teach with a straight face, because your story is the proof. Beat-making and networking courses follow.

PHASE 03 / LATER
The horizon

Your own plugin

A signature DiGi plugin producers actually use — prestige and passive income — plus bigger placements and brokering off the name this whole thing builds. This is where the brand becomes a machine.

THE STREAMS THAT STACK

Membership Recurring monthly — the base.
Now
Kits & sample packs High-margin, instant, sold on repeat.
Now
Courses Sell once, earn forever.
1:1 & mentorship High-ticket, your time at a premium.
Signature plugin Passive income + prestige.
Later
Every post now
builds all of this.

Stack the audience today. It buys everything tomorrow.